Starting a new wash cycle - The Times of India

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Interesting and innovative models are coming up within the industry too.Laundry entrepreneur (washpreneur?) Dirk Lewis, an ex-Wipro executive, started his quirkily named laundry service Dirk Da Dhobi just a few months ago, and is taking a slightly different route: he is tying up with big gated communities and apartments in Bengaluru and becoming their inhouse laundry-wallah, gaining a massive captive customer base in one swoop. "Apartment living is a major factor in the growth of the on-demand laundry businesses. Most premium apartment builders in the city now want to provide home-buyers all kinds of facilities and services in-house," say Lewis and his co-founder Romil Bhakuni, head of operations. The fledgling company has tied up with an institutional laundry-service provide with its own 60,000 sq ft facility, but is not keen on going the `wash by the kilo' way.

Incidentally, the kilo model is followed by several startups, mainly those targeting singletons and PG-dwellers.Some of the players in this category are FabFresh, The Laundry Basket, and Fabri Sure with prices in the Rs 50 - Rs 80 per kilo range.

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Are online laundry startups spinning the right business model? - YourStory

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DirkDaDhobi.com is Bengaluru-based premium e-laundry service, which was started in April 2015 by Dirk Lewis and Romil Bhakuni. The startup has an exclusive 60,000 sq ft facility at Bidadi Industrial Area in Bengaluru that allows them to offer professional laundry services at an acceptable price, with a turnaround of just 48 hours.

DirkDaDhobi has the capacity to service over 5,000 clothes per day, but with growing demand, the plan is to expand the capacity to 10,000 clothes a day by the end of the year. The company has already serviced over 2,000 customers in just six months, and close to 25,000 pieces of cloth, including items like drapes, sofa covers, carpets, etc. of which 80 per cent have been dry cleaned.

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Online home services sector set for wave of consolidation - LiveMint

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Many companies who raised funding and experimented with various ideas were forced to sell by investors looking to recover their investments when the ideas did not work, said Dirk Lewis, co-founder of laundry start-up DirkDaDhobi.com.

Some deals are spurred by the need to expand into newer categories and geographies. Laundry Project India Pvt. Ltd-run Wassup, which operates in Delhi, Chennai and Bengaluru acquired Chamak Direct in November this year to add Mumbai to its network. The first quarter of 2016 could see bigger consolidation, according to Aaditya Rao, founder and CEO of Bengaluru-based LocalOye (Imma Imma Web Pvt. Ltd). Others like Shaifali Holani, founder of EasyFix Handy Solutions India Pvt. Ltd, say it has already started.

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Online laundries headed for shake-up - Business Standard

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Bengaluru-based Dirk Da Dhobi has tied up with an institutional laundry services provider that owns a 60,000-sq ft facility. The company, founded by Dirk Lewis — a former Wipro executive — and Romil Bhakuni, has tied up with five societies, giving them access to 3,500 flats. Dirk Da Dhobi washes 450-500 clothes per day and by March 2016 expects this number to rise 1,500.

Dirk Da Dhobi has targeted large residential complexes for customers. When asked why it did not choose the aggregator model, Lewis said, “In the aggregator model, you will compromise on quality. Before starting our venture we did think about the aggregator model, but what we saw convinced us that owning the back-end was necessary."

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We are one of the few laundries in the country who own the backend - Retailer Magazine

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